High End Real Estate should have professional video imho. Here is one we wrapped up recently.
High End Real Estate should have professional video imho. Here is one we wrapped up recently.
Wedding come and wedding go but your wedding video will live on…assuming that you have one of course.
Young Innovators and Inventors here in Grand Rapids Michigan have launched a simple but brilliant new product. G-Raps.
Co-Creators Tyler Essenberg and Calvin Beeke, Young Inventors, Funded Start Garden Project G-Raps, eyewear personalized.
Q: Today we’re being joined by Tyler Essenberg. He’s invented a really cool product called G-raps. Essentially it’s a piece that goes on your eyeglass, is that correct?
A: That’s correct Nick. When explaining I essentially tell people it’s like wristbands, but for your glasses. It’s a fun, neat concept of personalization. The idea came about (because) we live in a very expressive culture, so why not create a product that allows people to customize their frames?
Q: That’s awesome.
Q: So tell me a little bit about the product. How is it doing right now? Where is it going?
A: Sure, yeah. G-raps is starting to rapidly enter a period of growth. We’re on pace with 350 retailers by year end and a couple of big corporate orders. As you can see, we’ve got IBM, we do a large corporate order for them (and) promotional products. It’s doing fantastic.
Q: That’s great. But how did you come up (with it)? It seems like such a simple idea but it’s one of those things we’re like, “I can’t believe we didn’t think of this yet”. So, how did you come up with this?
A: Sure, yeah. I was actually sitting in my bedroom. I like to think, I like to tinker and think of new ideas all the time. I was sitting there, I was examining my glasses and I was wondering “You know, it would be really cool to put a logo on the side”. So what I did was I took a piece of paper and I wrote WWJD. I wrapped it with a piece of tape and I slid it over my glasses and I was like, “Wow. That’s a cool little wrap for your glasses”. It would be really cool to make different colors, brands, sports teams. I think people would really get this.
Q: That’s brilliant. I love it. So, you’re not alone in this venture?
A: That’s correct.
Q: So tell me a little bit more about your partner?
A: My partner is Calvin Beeke. We actually met at Davenport University. We were in freshmen seminar together. We kind of kicked it off. Both were interested in business. He owned a couple of different companies at the time and so the friendship grew out of this love for business and creating different products.
A: Yeah. It’s been a great relationship.
Q: Tyler, I think it’s brilliant. I love it. I wish you absolutely the best in everything you guys are doing. So if somebody wants to get a hold of you, where do you want them to go?
A: Sure. We’re a big advocate of social media. It’s G-raps on facebook or twitter, our website is www.g-raps.com. You find us there, we love talking to people and hearing your story.
Q: I love it. G-raps.com. Tyler Essenberg, thanks for joining us.
A: Thanks a lot, Nick.
— Steelcase (@Steelcase)
Yesterday we had the opportunity to work for a top client capturing video and audio of the Amplify Summit at Steelcase. Hearing top CEOs talk about culture, work-space and retaining top talent gets a business owner thinking. Growth and success relates directly to the things that mold your organizations culture.
Introduction: Welcome to Mitten MIX. We interview Michigan’s movers and innovators, so you can hear from those who are progressing Michigan’s industries and shaping our future. Today we’ve got Dr. Dan Hungerford with us.
Q: Do you go by Dr. Dan, or Dan? How would you like to be called?
A: Please call me Dr. Dan. That works.
Q: Okay. Dr. Dan has a chiropractic practice here in West Michigan so tell us a little bit about what you do.
A: We’re a family wellness office and our main goal is to help families stay healthy and prevent chronic illness.
Q: Tell me about what you see might be lacking in the chiropractic profession these days.
A: I think there’s a bit of a misconception in the public, about what they see as chiropractic. There’s the pain and injury model, which in chiropractic practice is great for back injuries, and things like that but the wellness side is also incredibly effective for maintaining health and preventing long-term health conditions.
Q: Tell us a little bit about some of your clients and the things that they experience.
A: Well we actually have some great success stories. We had patients come in and they had recurring back pain which naturally we can help with. But they also had some health goals. One of them was weight loss. They wanted to get healthier so we were able to help them. He and his wife ended up losing 25 pounds in about 6 weeks which was great, but he also had high cholesterol and when he went for his routine blood work they found his cholesterol dropped so low that they actually cut his medication in half. So as a result of him getting healthy, (he has) less medication and that’s fantastic. So we want to work with them to get them (into) the best health possible.
Q: So a bit more of a holistic, all-encompassing program rather than just working with people’s bodies.
A: Yeah. So for the pain relief we’re actually looking at the nervous system, the way it works, and others. Weight is definitely a factor.
Q: What are some practical tips that you can give people to prevent back injuries?
A: To prevent back injuries, definitely you want to make sure that you’re flexible. We have a lot of people who are doing a lot of computer work these days. If you’re just sitting on a chair, make sure you get up and walk around about every 2 hours, and then do core work, something to strengthen the core that’s going to protect your posture from use, from leaning forward, or the head tilting forward and it’s also going to protect your back.
Q: Those are great tips. Dr. Dan, if they want to get hold of you, where do they go?
A: Well they can actually visit our website, hungerfordwellness.com, just like it sounds. They can actually see the services and get a feel for what the office is going to be like. They can also check out our office video tour so they can actually see the office before they decide to stop in.
Q: Awesome. If you have questions, contact Dr. Dan. Thanks for joining us and we’ll see you next week.
Grand Rapids Social Media Consultant and LinkedIn Exprert
Today we are being joined by Mike Yoder. He’s a social media consultant and creator of LinkedUp Grand Rapids.
Nick: So thanks for being with us today Mike
Mike: You’re welcome, glad to be here.
Nick: Well tell us a little about LinkedUp Grand Rapids
Mike: We started five years ago, back when LinkedIn made some pretty significant enhancements to the whole group feature on LinkedIn. We just created the group, never dreaming it would grow to the size that it is today. But with the focus always on paying attention to the details. So we always responded to people when they asked to join the group. But then we also made it a part of the group to include face-to-face meet up events, from early on. So, here we are five years later and twelve thousand plus members.
Nick: I’m a sold out social media guy. So, I’m really passionate about this stuff as well. Why is there a need for social media consultants these days because I don’t think everybody believes that yet?
Mike: Well you know, we did a survey at the beginning of the year. This is the second time we’ve surveyed West Michigan companies on the use of social media. What we found is there’s a tremendous amount of awareness in social media and businesses are becoming more and more aware that they need to be involved in social media. There’s a huge gap in terms of understanding, education and just “how to” use social media effectively for businesses. So, that’s part of the need for someone like me, social media consultant who spends a great deal of my time doing corporate training, seminars, public workshops as well as working with companies to develop a strategy for implementation and integration of social media in the way that they do their business.
Nick: So, what are some of the ways that companies are missing the mark with social media these days?
Mike: Well, companies in general have assumed that social media is just another marketing or advertising channel. Contrary to that view, social media at its core is very different than marketing and advertising. It’s about communication. It’s about people connecting, sharing ideas, sharing information and collaborating, all those kinds of things. So, it’s really more about people and about two way and multiple direction communication. So, it’s not mutually exclusive from marketing and advertising, but it’s fundamentally not the same. So, there are different expectations there. So, where companies get off the rails is when the try to use social media as just another channel for “blasting” out their ad or a marketing message at people, when the expectation in social media is that there’s gonna be an exchange of information and ideas and the ability to engage in dialog.
Nick: Can you point to any specific examples of maybe success stories of companies who have done it well and effectively, maybe some of the ways that folks are not doing it, some specific examples of how things are not being done properly?
Mike: Well, in terms of some companies that are doing it well, this is an example of just your average business, but it’s a guy, his Facebook page is called Dave’s Ace Hardware. He owns a couple of Ace Hardware stores in Pennsylvania. He’s got a huge following. If you go to his Facebook page and like the page and start looking at the news feed, what he has been able to do is create this community where there’s this sense that you’ve just walked in the front door of the local hardware store and you’re talking to Dave across the counter.
Nick: So, he actually responds to everybody when the comment, like and share and all those things.
Mike: You know on Black Friday, companies have all these ads and specials and things like that, instead of doing some slick promotion, he just put out on his Facebook page, “hey listen I don’t have a big budget for a bunch of ads, if you’ve got something you’re looking for let me know and I’ll tell you if I’ve got it and I’ll give you a discount.”
Mike: His page was just filled with people asking about stuff and him then responding. One lady asked about a portable vacuum, like the stick vacuums just for small jobs. She was looking for something like that, he gave her two options and said, “Hey this one will do the job it’s not very expensive, it will do the job. If you want something that will suck the paint off the wall, I’ve got this one, I’ll give you the discount price.” So, it was real conversational and engaging and human. You know, it’s not corporate “speak.” Again the expectation in social media is that I want to talk to somebody. I want to have a conversation, an exchange of information. I don’t want real slick messaging and that kind of thing.
Nick: Talking a little bit about Facebook and comparing it to LinkedIn, what do you see as the real difference between the two? For me it took me awhile to really get engaged with LinkedIn, but after my last event with you and listening to you talk, I really realize that I need to embrace LinkedIn and start using it. It’s really helped a lot lately. So, what’s the difference, why LinkedIn?
Mike: Another misconception is that you have to do it all. There’s a new social media channel, seems like every week. Social media channels each have different cultures and different make ups of who’s involved in those channels.
For instance, you look at Pinterest, we know on Pinterest a large majority of the users are women. I don’t know the exact age group, but it’s like 25-45. So, it’s heavily dominated by that group of people.
Then likewise, when you look at LiknkedIn compared to Facebook-Facebook is very business to consumer, when you put it in the context of business, very “B” to “C”. Where as with LinkedIn, it’s very “B” to “B”, it’s a business space. There’ve been a lot of characterizations, but one that’s been easy to grasp is that LinkedIn is like a business meeting-Facebook is like a reunion and Twitter is like a cocktail party. LinkedIn has always been about business from the very beginning. It’s focused on business people, what’s of interest to business user’s people. What kinds of information are they interested in? What are the types of activities that they would be focused on, that kind of thing. So the difference there really is in the audience, who it’s designed for, what the culture is of that social media channel. So again, LinkedIn is more business oriented-whereas Facebook is more of that reunion feel, reconnecting with people, individuals as opposed to business.
Nick: If you had to give our viewers one social media tip to leave with today, what would that be?
Mike: Well, it’s one tip, but it involved four things. You’ll never go wrong if you focus on these four things, especially in business. When you’re doing a status update, when you are connecting with people, I call it the four B’s: “be interesting”, “be relevant”, “be helpful” and “be yourself.” We are connected to people whether it’s intentional or unintentional. We have these connections because we’re human beings and we tend to have these groups of people that we connect with. So, whatever it is that you’re posting, would it be interesting to those people who are connected to you? The second thing is, would it be relevant? Most of those people, because we tend to connect with groups of people we have things in common with, would it be relevant to that group of people? The third one, be helpful. Really you are irresistible when you are helpful. When you offer somebody some good information they can then take and utilize in what they are doing or you can connect them with someone else that has a service or product that they need or can help them get connected to someone they need to get connected to, your being helpful and that’s really very attractive. Then being yourself, there’s enough people trying to imitate everybody else. People connect with you in life because of who you are. So, don’t try to be like everybody else, just be yourself, be unique.
Nick: Awesome, that’s a good tip Mike. So, if people want to get a hold of you, where should they go?
Mike: I’m pretty easy to find, if you just search “Mike Yoder, Grand Rapids.” Probably the first thing you’ll find is my LinkedIn profile. You can go to my website MichaelYoderGR.com. My info is there to.
Nick: Thanks for joining us Mike.
Mike: Thank you.
The Grand Rapids Flood has created a flood of mems from this photo. Check out some of the fun ideas folks came up with! https://www.facebook.com/media/set/?set=a.10151329309806367.1073741838.15403701366&type=1